valuefirst

Browsing through the shelves across book stores I see so many of them on survival tips and techniques under various labels – Motivation; Psychology etc. The so called “self-help” books. The market size for consumption of these books is nothing less than enormous.  The content of these books - impressive. The appetite of the people for reading such books is monstrous. To be honest I have read more than a couple myself.  On first read they are awe-inspiring and we are overwhelmed by the feeling that “Of course, I know this and can do this”. They enthuse us to move and create survival techniques of our own. Eventually with the passage of time or publication of new best seller on survival techniques and tools they fade away and we are back in the same rut. But my fundamental disconnect with this genre is to do with the word – survival . Survival is primitive. Survival is strain. Why survival? We are born to live and die (when the living stops). So why bring in this negative connotati